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Digital Marketing

What is Digital Marketing ?

digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. Using these online media channels, digital marketing is the method by which companies endorse goods, services, and brands. Consumers heavily rely on digital means to research products. For example, Think with Google marketing insights found that 48% of consumers start their inquiries on search engines, while 33% look to brand websites and 26% search within mobile applications.

Components of Digital Marketing

Digital marketing spans across a massive network of digital touchpoints that customers interact with many times a day. To properly utilize these channels, you need to have an understanding of each.

Paid Search : Paid search, or pay-per-click (PPC) advertising, typically refers to the sponsored result on the top or side of a search engine results page (SERP). These ads charge you for every click and they can be tailored to appear when certain search terms are entered, so your ads are being targeted to audiences seeking something in particular. These ads can be extremely effective, as they rely on data gleaned from individuals’ online behavior and are used to boost website traffic by delivering relevant ads to the right people at the right time. These ads also involve retargeting, meaning that depending on the customers’ actions, marketing automation tools can craft unique, personal cross-platform ads.

Search engine optimization (SEO) : SEO is the process of optimizing the content, technical setup, and reach of your website, so that your pages appear at the top of a search engine result for a specific set of keyword terms. Using SEO we can drive visitors to our site. SEO is defined as increasing a website’s rank in online search results, and thus its organic site traffic, by using popular keywords and phrases. Strong SEO strategies are hugely influential in digital marketing campaigns since visibility is the first step to a lasting customer relationship.

Email marketing : After more than two decades, email is still the quickest and most direct way to reach customers with critical information. Today, successful email campaigns must be incredibly engaging, relevant, informative, and entertaining to not get buried in your customer’s inbox. To succeed, your marketing emails should satisfy five core attributes. They must be trustworthy, relevant, conversational, coordinated across channels, and strategic.

Social Media Marketing: The key to effective social media marketing goes far beyond simply having active social media accounts. You must also be weaving social elements into every aspect of your marketing efforts to create as many peer-to-peer sharing opportunities as possible. The more your audience is inspired to engage with your content, the more likely they are to share it, potentially inspiring their peers to become customers as well.

Email marketing : After more than two decades, email is still the quickest and most direct way to reach customers with critical information. Today, successful email campaigns must be incredibly engaging, relevant, informative, and entertaining to not get buried in your customer’s inbox. To succeed, your marketing emails should satisfy five core attributes. They must be trustworthy, relevant, conversational, coordinated across channels, and strategic.

Social Media Marketing: The key to effective social media marketing goes far beyond simply having active social media accounts. You must also be weaving social elements into every aspect of your marketing efforts to create as many peer-to-peer sharing opportunities as possible. The more your audience is inspired to engage with your content, the more likely they are to share it, potentially inspiring their peers to become customers as well.

Content marketing : Effective content marketing is not outwardly promotional in nature, but rather serves to educate and inspire consumers who are seeking information. When you offer content that is relevant to your audience, it can secure you as a thought leader and a trustworthy source of information, making it less likely that your other marketing efforts will be lost in the static. In the age of the self-directed buyer, content marketing gets three times more leads than paid search advertising, so it’s well worth the additional effort.

Mobile marketing. : Mobile devices are kept in our pockets, sit next to our beds, and are checked constantly throughout the day. This makes marketing on mobile incredibly important—two-thirds of consumers can recall a specific brand they have seen advertised on mobile in the last week—but mobile is also very nuanced considering its intimate nature. SMS, MMS, and in-app marketing are all options to reach your customers on their devices, but beyond that, you must consider the coordination of your marketing efforts across your other digital marketing channels.

Our Services

  • Bulk SMS : Bulk messaging is the dissemination of large numbers of SMS messages for delivery to mobile phone terminals.
  • Bulk Email : Bulk email services broadcast messages to a mass email list, whereas transactional emails are targeted to a single user based on an action that user completed.
  • Business Whatsapp : WhatsApp marketing is a type of messenger marketing, which implies promoting a brand through WhatsApp. This channel helps brands reach an enormous audience, build strong relationships with customers, and increase sales.
  • Business Lead Generation : Lead generation is the initiation of consumer interest or enquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads.

Our Strategy

DEXBEAN's Digital Marketing Services encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as Search Engines, Social Media, email, and other websites to connect with current and prospective customers. DEXBEAN helps you build a website that turns visitors into customers. We provide so many various services for your brand promotion, lead generation & for online reputation. All are professional services with guaranteed results driven & customized, designed & target oriented.

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MOBILE APP DEVELOPMENT

In the world, where just a "click" decides the faith of business. Here mobile app is the best and core of your sales and marketing efforts for driving potential customers and your expected profits, there arises no question on compromising the quality of technology. We help businesses innovate and modernize their business process so as to provide a world-class services to its customer base. From developing a single app to long term maintenance of your entire suite application, we enable technology to drive exceptional business benefits.

What is Mobile App Development?

Mobile app development is a process for building mobile applications that run on mobile devices. These applications can either be pre-installed or downloaded and installed by the user later. They use the network capabilities of the device to work computing resources remotely. Hence, the mobile app development process requires creating software that can be installed on the device, and enabling backend services for data access through APIs, and testing the application on target devices. To develop scalable mobile apps, you also need to consider screen sizes, hardware requirements, and many other aspects of the app development process. With an increasing number of jobs in the mobile app development industry, it is essential that the process is well defined and understood by entrepreneurs, startups, and especially developers.

Mobile App Development Process

  • Understand the requirement
  • Develop the Project
  • Test the product

Our Web development Strategy

1. Establish the user profile. You already have a profile in place for your company’s ideal customer; now determine the same for the ideal user of your customer-facing app. Which demographic will your app appeal to? What are their interests, their needs, their pain points? What kind of app will they find not only useful but so valuable as to be irresistible? For employee-facing apps, which workers will have access to this app? What do they need to be able to accomplish while away from their desks? What sort of app would they find to be such a time saver and a productivity booster that it will virtually guarantee widespread use?

2. Define the data to be made available through the mobile app The most important thing to keep in mind when deciding what data to make available through your new app is that users do not expect apps to be do-all solutions. Trying to incorporate too much functionality and data into one app is a mistake because it will make the app unwieldy and difficult to navigate. Users prefer a straightforward app that is simple and intuitive to use.

3. Design the data security protocol. Security is one of the most important considerations for a new app, so it must be incorporated into the mobile app strategy, as well. How will your company’s private data be protected? How will users’ data remain safe?

4. Decide how to leverage the data generated by the mobile app to make business decisions. Once your app has been deployed and is in use, you’ll be collecting stunning amounts of data about its users. What do you plan to do with that data? How will it play a role in shaping your business decisions?



WEB APP DEVELOPMENT

We belive in Web-Smart Application Interfaces for a strategic Business Growth.And hence We build applications that transforms your strategic ideas into reality. Our tailor based applications are built from scratch based on client's requirement and advices. We help business revolutionize their faster sales. We help to capture unique business needs by enabling organization to practice their marketing strategy deployed on fully emerging technologies. We equip your business to stay ahead in this era of technological revolution.

What is Web App Development?

A web application is a computer program that utilizes web browsers and web technology to perform tasks over the Internet. Web applications use a combination of server-side scripts (PHP and ASP) to handle the storage and retrieval of the information, and client-side scripts (JavaScript and HTML) to present information to users. This allows users to interact with the company using online forms, content management systems, shopping carts and more. In addition, the applications allow employees to create documents, share information, collaborate on projects, and work on common documents regardless of location or device.

Examples of Web Application

1. Mailchimp : Mailchimp is a marketing automation platform specialising in email marketing. They have been around since 2001 and their platform is a highly complex web application with a beautiful UI making the platform feel simple to use.

2. Google Docs : Google Docs, believe it or not, is a web application. It is also available as a mobile application. Created in 2012, Google Docs was born from the acquisition of a number of other web applications, and is great for creating, reading, updated, and deleting documents 😉

3. Salesforce : Salesforce is the number 1 SaaS product in the world from a revenue perspective. As a CRM, it is complex in nature making it a great example of a web application with multiple facets including dashboards, reports, tables, etc.

Our Web App Development Strategy

1. Define the problem you are solving : Defining the problem is critical. It is your North Star and provides direction. Your solution is born from your problem.

2. Plan the workflow of your web application : Once you know your solution, map out the workflow of how it will work. What needs to happen within your web application for it to solve the problem?

3. Wireframe/prototype your web application : Transform your workflow into a wireframe. Your wireframe is simply a tool for communicating your solution to your target user.

4. Receive Validation : Present your wireframe to potential users of your new web application. Record feedback and iterate on the design until you, and your potential users are happy.

5. Choose your firepower : You will use different tools/platforms/frameworks to build your web application. It’s important to choose a tool that fits the job (in this case your web application) and not to go with what is popular. Example - for a simple to-do app, Django combined with React might be overkill.

6. Build your web application

1. Database

Determine what data you need to store in your database and also your data types. Then build your database.

2. Frontend

You will likely build your frontend and backend at the same time. Your frontend will loosely mirror your wireframe/prototype you validated earlier. The frontend consists of HTML, CSS, and JS - like one of our frontend frameworks below.

3. Backened

Building your backend is one of the toughest parts of the web application development process. The primary functions of the backend is to provide HTTP endpoints for your frontend (remember CRUD!), authenticate users, authorization, and to serve the frontend.

7. Test your web application : Testing your web application is an ongoing process and usually happens during and after the building phase. You can automate testing or do it manually. During the testing phase you should try to cover functionality, usability, compatibility, security and performance testing.

8. Host and deploy your web application : Hosting involves running your web application on a server. You will need to buy a domain and choose a cloud hosting provider. To get your web application from your local machine to your cloud provider and deploy it, you will need to use a CI tool.



CMS DEVELOPMENT

CMS stands for Content Management System. DEXBEAN extended this scope of the service from advanced OpenSource Framework with Out of the box developments to Paid CMS available for Microsoft or non-Microsoft platforms. DEXBEAN renders customized content management modules with CMS functionality to enable content based applications that increases your productivity empowered by the technology of your choice and ideas.

What is CMS Development?

A content management system, often abbreviated as CMS, is software that helps users create, manage, and modify content on a website without the need for specialized technical knowledge. In simpler language, a content management system is a tool that helps you build a website without needing to write all the code from scratch (or even know how to code at all). Instead of building your own system for creating web pages, storing images, and other functions, the content management system handles all that basic infrastructure stuff for you so that you can focus on more forward-facing parts of your website.

How Does a Content Management System Work?

To give you an idea of how a content management system works, we’re going to take a whirlwind tour of the WordPress interface (WordPress is a good example of a content management system). Let’s start with creating a piece of content. Without a content management system, you’d need to write a static HTML file and upload it to your server (sounds complicated, right?). With a content management system like WordPress, you can just write your content in an interface that looks a good bit like Microsoft Word:

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What Are Examples of Popular Content Management Systems?

1. Joomla

2. Drupal

3. Magento

4. WIX

What Kinds of Websites Can You Build with Those Content Management Systems?

  • Static Websites
  • Ecommerce
  • Test the product
  • Blog
  • Forum
  • Online Courses
  • Portfolio
  • Membership sites and etc..

How to Build a Website with a Content Management System

Want to build your own website with a content management system? If so, the general process looks something like this:

  • Purchase web hosting and domain name
  • Install your content management system of choice on your web server
  • Configure the content management system to dictate how your site looks and functions
  • Start writing content using the content management system’s interface

Our CMS Development Approach

We've taken CMS development to the next level. How? Our expert team carefully selects modules that have fantastic functionality for a great user experience, meaning your new website will be incredibly user-friendly. You'll be able to change 99% of your site's content, meaning you'll have full control over your website. Usability isn't the only benefit that we deliver, either. Speed matters, so you'll get a super fast site that loads in a snap. Our approach also ensures that you'll get a site that's ready to be optimized for SEO down the line, because we lay the framework for successful on-site SEO from the very beginning. We also deliver a responsive website that displays beautifully across all mobile devices. We know that you have plenty of options when choosing who to work with on your next website build or redesign, and ActiveMedia brings you more than 10 years of experience across a variety of CMS platforms. We work with Wordpress, Magento, and other CMS-powered sites. Regardless of the type or size of your website, a content management system is an excellent choice, and we'll help you build a robust and highly customizable website that makes your business shine online.



ECOMMERCE DEVELOPMENT

What is Ecommerce?

eCommerce refers to any form of business transaction conducted online. The most popular example of eCommerce is online shopping, which is defined as buying and selling of goods via the internet on any device. However, eCommerce can also entail other types of activities, such as online auctions, payment gateways, online ticketing, and internet banking.

What is Ecommerce Development ?

The development of E-commerce websites by the professional companies is the most popular option for businesses, which provides the immense scope of online transaction and sales. Irrespective to a normal website, which is generally used for searching and gaining information, e-commerce website services enable the user to purchase goods and services without going to a physical market. Therefore, seeking right e-commerce website development Company is a vital step required to by the customers. The e-commerce development company is the sole representative of the entire business to the customers; hence any shortcomings and destructive attitude can affect the business

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How to choose Ecommerce Development Company?

For choosing an E-commerce Web Development Company, there are some factors that need to be considered for good business. The most important factors which must be analyzed are the capabilities, creativity, and specialization of the company and it must be reviewed time to time which helps in selecting better options for the business development. Some of the points which need to be checked before making a decision to select an e-commerce development company are:-

  • Availablity of Staff: The company must have high skilled, experienced & professional enough no. of staff available with them to handle & manage your project properly. There should be few account manager assigned to your company to handle & address your queries & concerns.
  • Deep Knowledge: Be it general web development or ecommerce web development, the team responsible for design & development of the website or portal must be well versed with networking, latest technology, programming, software development & SEO tactics to create a user friendly & SEO friendly website.
  • Responsible: Besides having sound and versed workers, the company must have an ability to take the responsibility of the client, by keeping in mind about the client's requirements. So it is important to check its credibility by previous clients.
  • Delivery of product : There must be a proper and on-time delivery of the products, in order to maintain the long relationship with their clients and make them happy at all times. So punctuality & timeliness of the company needs to be checked.
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Our Best Strategy

DEXBEAN provides its service for building standard & advanced e-commerce platforms for STATR-UPS, Medium Scale Business and as well for Large Scale Business with optimised business logic implementation. Everything You Need To Start Selling Online Today is the objective of e-commerce portal. An optimised e-commerce platform needs 99.99% Average Uptime, Fulfillment Integration, Fraud Prevention, Full Blogging Platform, Mobile Commerce Ready with SSL Certificate and optimised Security. DEXBEAN helps you to enhance the e-commerce portal that turns visitors into customers.



CRM DEVELOPMENT

What is CRM Development?

CRM stands for customer relationship management. It's a category of integrated, data-driven software solutions that improve how you interact and do business with your customers. CRM systems help you manage and maintain customer relationships, track sales leads, marketing, and pipeline, and deliver actionable data.)

Why implement a CRM solution?

CRM solutions increase your profitability by streamlining administrative processes in your sales, marketing, and service divisions, and letting you focus on building and maintaining the customer relationships that matter. A strong CRM solution is a multifaceted platform where everything crucial to developing, improving, and retaining your customer relationships is stored. Without the support of an integrated CRM solution, you may miss growth opportunities and lose revenue because you’re not optimizing your operating processes or making the most of your customer relationships or sales leads.

Imagine misplacing customer contact information, only to learn that your delay resulted in losing your client to a competitor. Or, picture your top two salespeople pursuing the same prospect, resulting in an annoyed potential customer and some unfriendly, in-house competition. Without a centralized and automated CRM system, your people can lose track of customer interactions and miss business opportunities.

Our Development Strategy

CRM Application Development means a complete solution for your business. The Customer Relationship Management System is developed to sustain your records at a central place that can be accessed by every employee (on-board as well remotly also). It is mostly useful to servicing departments such as client servicing and sales. DEXBEAN brings the most experienced software developers in the industry to provide end-to-end custom CRM Application Development, from initial case analysis to post-implementation support. The Customer approch and behaviors are also part of the solution model.

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ERP DEVELOPMENT

What is ERP Development?

An Enterprise resource planning (ERP) software or system development helps organizations better manage their resources. The most vital aim to be achieved through ERP software is to integrate back office business processes and facilitating the information flow within an organization to take data-driven decisions. So enterprise resources planning software / system collects data from various levels of an organization and organizes it for business activities across departments. With a dedicated enterprise resource planning software / system development, an organization can standardize and automate its processes to achieve high level of efficiency in its operations. The ERP system ensures that all employees in an organization are working with the same data and watching the same key-performance indicators.

The Key Modules In ERP Software

Our Development Strategy

An Enterprise resource planning (ERP) software or system development helps your organizations better manage your resources locally and globally. The most vital aim to be achieved through ERP software is to integrate back office business processes and facilitating the information flow within an organization to take data-driven decisions. DEXBEAN helps & understand enterprises from small to large those are deeply rely on ERP systems that can support their operations. In such organizations every segment, from transactions to communications, operates and managed through customized applications.

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Migration and Maintenance Service

DexBean has rich experience in providing clients with application and data migration services, as well as the maintenance of existing databases and applications. We provide migration services from virtually any environment or technology to another environment or new technology. We work with our clients’ organizations to allow them to leverage new technologies at a low cost, using Java, J2EE, Struts, Rational, SOA Skyway, UNIX, Linux, AIX, Windows. For maintenance of existing databases or applications, our qualified staff first gains a thorough understanding of the current system and your potential future needs, then designs and implements an on-going maintenance program using standardized methodology with Oracle DBA and DB2.

What We Offer?

  • Assess existing applications and take over maintenance.
  • Timely, proactive database and application maintenance.
  • Application and data migration service.
  • Port legacy applications to new technology platforms.
  • Functional extensions and/or enhancements to existing applications.

Our Strategy

Most of the Business Process needs advanced technolgy adoptation after years, subjected to the core business functionalities remains same. DEXBEAN renders customized solution approch for Migration of Data & Content from one Platform to other with enabling content based applications that increases productivity empowered by the technology of your choice, no doubt whatever the complexity in structure. Our scaled team also provide service round the year for empowering content and structure for a better visibility and responce, enforcing social media integration.

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Virtual Training

What is Virtual Training ?

Virtual training goes by many names, including synchronous online training, virtual classroom training, and virtual, instructor-led training. Virtual training is a highly interactive, instructor-led training class, with defined learning objectives and participants who come together using a web-based classroom platform. These platforms include Zoom, Adobe Connect, Cisco GoToTraining, and many more. All of them include a suite of tools to help learners and the trainer interact and communicate by using chat, whiteboards, breakout rooms, screen sharing, and more.

We provide Trainings for:

  • Python Training : Python is an interpreted high-level general-purpose programming language. Python's design philosophy emphasizes code readability with its notable use of significant indentation.
  • Java Training: Java is a programming language and computing platform first released by Sun Microsystems in 1995. There are lots of applications and websites that will not work unless you have Java installed, and more are created every day. Java is fast, secure, and reliable.
  • Web App Development Training :A web application is application software that runs on a web server, unlike computer-based software programs that are run locally on the operating system of the device. Web applications are accessed by the user through a web browser with an active network connection.
  • App Development Training :Mobile app development is the act or process by which a mobile app is developed for mobile devices, such as personal digital assistants, enterprise digital assistants or mobile phones.

Our Training Strategy

DEXBEAN's virtual training platform provides a nearly identical teaching experience for instructors — and, arguably, a better learning experience for all learners. DEXBEAN'S innovative virtual training tools that make up training delivery software have taken instructor-learner interactions to a whole new level. When you combine these tools with virtual training labs you create an effective combination, especially for LIVE Projects & Advanced technology training. The Training range extends from Basic to Advanced level for small & large Business firms for Skill enhancement.

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Product Development

What is Product Development ?

Product development typically refers to all stages involved in bringing a product from concept or idea through market release and beyond. In other words, product development incorporates a product’s entire journey.

How to Create a Product Development Plan in 3 Steps

1. Start with a product vision.

It begins with a product vision, which aligns everyone around the shared objective for this product. This is followed by a product mission—the ultimate purpose of the product, who it is for, and what it does for them. Finally, it establishes some guiding principles for the work to come.

Craft a roadmap.

Assuming customer research and validation has already occurred, the product team can then craft a product roadmap, prioritizing the significant themes to be addressed (we’ll dive further into product roadmaps next). Date-based milestones and targets can be established, but there should be a minimal focus on dates and maximum attention paid to creating value and adapting to the product goals and performance against key metrics.

3. Implement the roadmap for maximum impact.

Once the product roadmap is agreed upon, it’s time to make things happen. Implementation teams can create schedules, break down significant themes into sprints, and generate iterations of the product. This creates a feedback loop from customers, the sales team, and support, identifying new opportunities, pointing out shortcomings, and shining a light on areas to hone, improve, and expand. From here, it’s a cycle of reviewing data, synthesizing feedback, and continually updating the product roadmap while grooming the product backlog to ensure every development cycle is utilized for maximum impact.

Our Product Development Strategy

DEXBEAN'S product development Cycle requires meeting requirements that are constantly changing. Once a you presents a development timeline to investors and customers, strict adherence to that timeline is critical and here DEXBEAN is committed. DEXBEAN'S Product development strategy typically refers to all of the stages involved in bringing a product from concept or idea, through market release and beyond. Our concept of product development incorporates a product's entire journey, including : Identifying a market need. Conceptualizing and designing the product. DEXBEAN'S extended service involve modification of an existing product or its presentation, or formulation of an entirely new product that satisfies a newly defined customer want or market niche.

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Dexnews : Trending News

The conceptual DEXBEAN'S NEWS PORTAL @DEXNEWS provides the latest technology and highly trended news about the world's best and sometimes worst software, hardware, apps, and much more. From top companies like Google and Apple to tiny startups profiling for your attention. DEXNEWS has the latest in what matters in technology daily. DEXNEWS Pay attention to changes in consumption behavior both in consumers and businesses, and the solutions that are springing up to solve them. We also support our potential clients to Publish their Experiences & Product informations here for global & local attention. The classical presentation of technical articles is another way of exploring ideas and behavior patterns and the impact of Technology on Morden Business practices locaaly and globally.

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